Being an Internet provider since the early days of Internet in the region, we at Cyberia know what the web should look like, how the user experience should be, and what are the user expectations when it comes to online interaction and engagement.
We have seen multiple eCommerce initiatives fail because they lost focus. As easy as it seems and as low the barrier for entry might look, eCommerce is not an easy bet. Four factors need to be thought of carefully, designed early enough and executed efficiently; Technology, Logistics, Payment and Marketing.
eCommerce adventurers usually put 80% of their time and money into attempting to get the four factors right... In many cases they don’t, not because they are not smart enough but because they need to focus on their core business; commerce.